Empathy: key to attracting quality customers effectively

The ability to connect deeply to your customers is highly important. Your goods and services you provide are commodities that are available at the open market to be offered by your competitors. Why then must prospects chose you and then become your lifelong customer?

A customer is a human being with a felt need, a feeling, an emotion and all these needs some form of expression and validation. Imagine a king coming into your store and then you or your attendant just said; “what do you want to buy, we have this and that at a cheap price”.  Even though that his not is palace he is used to being respected and regarded with respect and attention that is beyond the norm.

Now let’s leave the king and go to a servant who walks into the same store on a hot afternoon sweating profusely and the attendant this time says: Good afternoon Sir, you are welcome to the ‘name of the store’ and then stops. The servant looks to himself with a renewed self confidence and then like a King orders for items worthy of a royal even if that are his last dime.

The next time the so called servant needs an item he remembers this store and then brings his spouse or friends to a place where he is treated like a king so they can take a cue on how to treat him. However, the king who entered the store and was treated like a normal person will not bring his friends or subjects to that store so they won’t treat him like a normal person afterwards even if he himself returns there. People will never forget who made them feel better about themselves and an organization that does so will never lack for customers.